Sarah is a Gen X bibliophile and writer who believes in the remarkable power of a great story. As a brand messaging and content strategist, she partners with people and organizations who exist to add more beauty, compassion, and positive impact to our world. In 2015, Sarah founded Protagonist Content to help the world’s protagonists—folks who believe we can do better—be heard through the clamor of over one billion websites. She guides them to get super clear on what they need to say and how to say it in a real, human way. Then they can focus on what they do best: keeping the apocalypse at bay and hope alive.