Why Keeping Up Appearances Is The Only Way Forward

by Hasani James, Owner of Exclusive Window Cleaning

As business owners, we all wear it. We have to. That professional veil that projects our most competent, confident selves to the world. The thing that puts mandatory grins on our faces and keeps the high-fives coming despite dismal sales forecasts, sluggish growth, or near-empty bank accounts.

The perception that we have it all figured out is as crucial for our own sanity as it is for our clients’ tranquility and our employees’ motivation.

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